EcommerceCompleted ecommerce concept

UN AMOUR

Fashion ecommerce · Ukrainian womenswear brand

A storefront that behaves like a boutique: the piece is shown properly, the price is stated, the collections are separated, and there is always one clear way through to the catalogue.

UN AMOUR — Storefront — catalogue, about, collaboration, contacts and FAQ navigation with a UA/EN switch, search and cart — Storefront — catalogue, about, collaboration, contacts and FAQ navigation with a UA/EN switch, search and cart

Context

An online store for a Ukrainian womenswear brand making ready-to-wear and made-to-measure pieces, including a wedding and evening collection.

The business problem

A considered garment is a considered purchase. When the store hides the price, buries the collection or reads like a photo album, the buyer stops trusting the brand long before they reach the cart — and a made-to-measure enquiry never happens.

The solution

A storefront that behaves like a boutique: the piece is shown properly, the price is stated, the collections are separated, and there is always one clear way through to the catalogue.

How it works

1Arrive on the storefront
2Read the brand
3Browse bestsellers
4Open the collection
5Go to the catalogue
6Add to cart

What was delivered

An editorial storefront leading with the garment
A bestseller row with each piece priced
A wedding and evening collection section
Catalogue, about, collaboration, contacts and FAQ navigation
A UA/EN language switch
Search and cart in the header

Key capabilities

Storefront & catalogueBestseller merchandisingCollection structureBilingual UA/ENSearch & cart

Visual walkthrough

Screens from the real product.

Brand story and the bestseller row, each piece priced, leading into the wedding and evening collection

Technical implementation

Ecommerce storefrontCatalogue structureBilingual content

What exists today

The storefront, brand story, priced bestseller row and collection section are designed and shown below
The store is bilingual by structure, not by afterthought
Product concept: storefront design, not a deployed shop I operate

Outcome

A finished bilingual storefront for a considered garment: an editorial home that leads with the piece, a priced bestseller row, a separated wedding and evening collection, and catalogue, search and cart always within reach. The store behaves like a boutique rather than a photo album.