Velora
Furniture brand · Ecommerce catalogue
A furniture catalogue a person can browse by room rather than by SKU.
Context
Furniture brand · Ecommerce catalogue
The business problem
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Previous / manual process
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Desired outcome
A furniture catalogue a person can browse by room rather than by SKU.
The solution
System designed
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
What was delivered
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
How it works
Step 1
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Step 2
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
Step 3
A finished furniture storefront that sells the room before the item: an editorial hero, a filterable catalogue across seating, tables and storage, and interior photography that gives the buyer something to imagine with.
A finished furniture storefront that sells the room before the item: an editorial hero, a filterable catalogue across seating, tables and storage, and interior photography that gives the buyer something to imagine with.
A finished furniture storefront that sells the room before the item: an editorial hero, a filterable catalogue across seating, tables and storage, and interior photography that gives the buyer something to imagine with.
Evidence available
Real project images are shown on this page.
Key capabilities
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